Wilbur-Ellis Company launches unique surfactant EMBRECE-EA™

March 09, 2020

Media Contact:
Katherine Fordon – Director, Corp. Communications
(415) 772-4036​


Wilbur-Ellis Company launches unique surfactant EMBRECE-EA™

DENVER – March 9, 2020 – Wilbur-Ellis Company, a recognized leader in precision agriculture, crop protection, seed and nutritional products, announced today the launch of EMBRECE-EATM, a unique blend of surfactants designed to elevate the performance of fungicides, insecticides and miticides by increasing wetting and spreading of spray materials.

EMBRECE-EA’s proprietary blend of nonionic surfactants (NIS) gives growers superior coverage and excellent wetting of their chosen spray material, meaning more product stays on the leaf surface, providing quicker absorption and improved control of the targeted pest. In addition to increased performance, EMBRECE-EA offers growers more safety and peace of mind while allowing for more application flexibility dependent on the crop grown. A lower use rate (1pt/100gal) is ideal for cover sprays, while higher use rates (1qt/100gal) provides more penetration – ideal for crops that have a thicker layer of wax on the leaf surface. The product also works well with difficult formulations, like soluble concentrates.

The product gives growers a safer alternative to similar adjuvants. “EMBRECE-EA can provide a high-performance option to organosilicone-containing adjuvants where there are concerns about phytotoxicity, spray mix run-off and toxicity to beneficial insects,” said Wilbur-Ellis’ Senior Formulation Chemist Jim Glatzhofer.

In reference to crop safety, Wilbur-Ellis Adjuvant Portfolio Manager Terry Abbott said, “EMBRECE-EA was designed with performance and crop safety in mind. In comparison to current commercial NIS adjuvants, it provides better, more consistent coverage of the spray material on the plant, giving the growers the level of protection they need for the crops they grow.”

EMBRECE-EA is part of Wilbur-Ellis’ ECO ADVANTAGE® line of products. ECO ADVANTAGE products feature cutting-edge technology and are built upon four key pillars to ensure growers get high-performing, eco-friendly adjuvants. Every ECO ADVANTAGE adjuvant boasts superior performance, is labeled for aquatic use, is made with ingredients for improved safety and handling and is Nonylphenol Ethoxylates (NPE) Free. EMBRECE-EA boasts lower phytotoxicity concerns than traditional adjuvants as well as lower toxicity concerns for humans and the environment.

This press release is intended for informational use only and cannot be used as a replacement for product label. Any products mentioned in this press release may only be sold in states where they are registered or where registration is not a factor. Please contact your local Wilbur-Ellis representative for more information.

Wilbur-Ellis offers a complete line of agricultural inputs, including crop protection chemicals, organic and sustainable options, fertilizer, seed and technology. It’s been family-owned since the beginning, nearly 100 years, and its local expertise, unparalleled knowledge and innovation-driven approach to the agricultural industry gives every Wilbur-Ellis grower the advantage they need for higher yields and a bigger return on investment. For more information on Wilbur-Ellis products, visit ag.wilburellis.com.

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About  the Wilbur-Ellis Companies  
Founded in 1921,  the Wilbur-Ellis companies are  leading international marketers and distributors  of agricultural products, animal feed and specialty chemicals and ingredients. By developing strong  relationships, making strategic market investments and capitalizing on new opportunities, the  Wilbur-Ellis  companies have continued to grow the  business with sales now over $3.1 billion.  www.wilburellis.com

Wilbur-Ellis  Agribusiness  generates more than $2.1 billion in sales revenue annually and has over 160 branch locations throughout the U.S.